1. Needs-based
• Reflecting real problems gathered through workshops and interviews
• Content focused on "what you really need to know" about pregnancy, childbirth, and childcare
2. Easy-to-understand
• Not just translations, but "easy English" that’s sensitive to cultural differences
• Supervised by experts in childcare, healthcare, and government systems
3. User-friendly
• Easy-to-use website optimized for smartphones
• PDF content that can be saved, printed, and filled out
• Information shared through social media and events in collaboration with support organizations

1. Pregnancy
   Preparation for childbirth, checkups, and physical and emotional support before and after delivery
2. Childcare
   Baby care, temporary childcare, parenting support, and home visits
3. Education
   Japanese education system, preschool education, and special needs education
4. Healthcare
   Child health management, vaccinations, and how to find a hospital
5. Legal
   Administrative tasks and required documents related to pregnancy, childbirth, and childcare
6. Real Voices
   Personal stories and interviews from parents (coming soon)

The platform will not only share information but also serve as a bridge connecting local communities with multicultural families.

We’ll begin by offering accessible parenting info via our website, PDF guides, and social media. A LINE group provides casual consultations and we’ll partner with local organizations for in-person support. Over time, we plan to expand with eBooks, printed materials, and train navigator.

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Lead: Yuki van Herk
With over 10 years of experience in promoting foreign tourism and supporting foreign workers in Japan, Yuki founded Mom & Dad Japan after facing language barriers and information gaps herself during her international marriage and pregnancy. She wants to create a reliable platform for families to access information and connect.

Social Media / Public Relations: Irene
A global marketing expert from Spain, Irene is fluent in English, Spanish, and Japanese. As a multicultural parent, she’s passionate about sharing information and creating spaces where families can connect and feel safe.

Research / Writing: Ceci
Born in Hong Kong and raised in the UK, Ceci specializes in global healthcare and is working on the project while raising her daughter in Japan. She aims to deliver trustworthy information and connections that help parents feel they are not alone.

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◀︎Crowdfunding Story 1: Why We Started